Skylar Media is an innovative advertising and marketing agency and an industry leader in brand management. We are a young company, although we’ve been around for 35 years. Our team consists of a dedicated group of hard workers and overachievers who go the extra step, every time, to reflect the highest level of pride that carries through our brand, to yours. We are consultants, planners, engineers and inventors (of the advertising variety, not the licensed kind). We think ‘outside the box’, and we search high and low for value-added solutions that make YOU look good and set YOU apart from your competition.
Our focus encompasses a brand as a whole, and how it affects the client experience. Our mandate for ALL clients is to identify the areas in which a brand is underserved and make recommendations on changes, improvements and additions that can not only enhance the brand for the client, but for the organization as a whole.
We are brand obsessed: we love working with brands, whether it be new brands, re-brands or brand-refresh projects. Our expertise comes from a background that includes a 30-year history in traditional media, in addition to recently implemented digital media capabilities. We are a strategic and universally-proficient creative team who use our expertise, research and shrewdness to bring relevancy to old brands, illumination to new brands and revitalisation to stale brands.
If you are not a brand, you are a commodity.· Philip Kotler ·
Your brand is what other people say about you when you’re not in the room· Jeff Bezos ·
Unless you have absolute clarity of what your brand stands for, everything else is irrelevant.· Mark Baynes ·
You do not build brand value by saying how cheap you are. You do build brand value by reinforcing how special you are.· Larry Light ·
A brand is more than a trademark. It is a trustmark. A brand is a covenant between the company and the consumer. A trusted brand is a genuine asset.· Larry Light ·
In a nutshell, brand magic is about making the impossible possible for consumers.· Nick Gadsby ·
SYNERGY – Your brand must be consistent and coherent across all platforms and levels. The most devastating characteristic of any brand is deviation from standards that have been set between one platform to another. We ensure synergy throughout all components of your brand to eliminate variations and ensure effective brand recognition.
RELEVANCE – Your brand must be able to execute universally. Our focus is on the comprehensive application of a brand, and consequentially there are little to no limitations or shortcomings when a brand is presented. We consider your industry, your competitors, your target demographic, your capabilities and your image; your brand must be reflective of YOU; nothing else.
EFFICIENCY – Your brand must be managed resourcefully. Deadlines, opportunities and chance encounters do not wait. By having an individually-managed brand, turn-key branding is crucial for brand efficiency. We are a team that is at the ready, always able to deliver your brand and message in a consistent, timely fashion.
QUALITY – Your brand must be presented at the highest level at all times. There are no instances where it is acceptable to just ‘get something done’, as any flaw in brand presentation equates to the devaluation of your brand. We research YOU, and we identify the areas of your branding that are strong and those that need improvement. In any organization, holes are created over time; we look to assist you in identifying them and filling them in.
VALUE – Your brand must be manageable and economical. One of the barriers to effective brand strategy is prohibitive costs associated with implementation. With a plan in mind, your brand standards are designed to not only justify investment, but to offer a significant ROI. If a brand is limited by costs associated with application, that brand will never truly shine.
The future of brands is, in many ways, the future of business. Well-managed brands are the most efficient and effective creators of sustainable wealth.· Richard Cordiner ·
The most prevalent view of advertising is that it persuades, yet there is little evidence to support this idea. There is, however, more evidence in favour of an alternative view that says brand salience is what really counts.· Dr Jane Leighton ·
Brands have never been a more significant part of our personal and economic landscape. Understanding the real value they bring to customers and to business is even more important.· Paul Simonet ·
Your premium brand had better be delivering something special, or it’s not going to get the business.· Warren Buffett ·
How a brand change is implemented can sometimes be remembered more than the brand identity itself. Having a tactically executed plan that considers all the brand touchpoints is crucial.· James Gregory ·
The traditional view – that brands are about logos and packaging, and only meaningful for consumer products’ businesses - is on its way out.· Joanna Seddon ·
We would love to hear from you..