 YOU!
We know you well. You’re a CMO, a marketing manager, a business owner or anyone else who markets a product, an idea, a service. Unfortunately, your job is being called The Most Dangerous Job in Business. Are you prepared to put your job/company/product/name on the line to go through with an admail campaign that generates 3% response or worse? You probably do it at least once a month. You probably do it with Skylar. You do it with your newsletter, your price list, your flyers and your catalogues. We print thousands of copies of the same thing, and we mail them to thousands of different people. Keep that in mind – you’re sending the same thing to different people. Because of this, there is one common element to the tried and tested marketing methods that has become palpable: they’ve become ineffective.
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