The ‘Old’ Scenario
You have a great product, and you have a database with 10,000 targets who you KNOW are going to be excited about your product. Skylar has come up with great creative to advertise and market this product. So we print 10,000 mailers, imprint the names and addresses and send them out. The industry-accepted average response rate for this campaign method is 3%. 300 people out of 10,000 targets have inquired about the product that you are expecting the entire target market to drool over. Of those 300 people, you will be lucky to complete a transaction with any more than 25% of them. We can list numbers all day, but the point we are trying to make is that TRADITIONAL MARKETING DOES NOT WORK ANYMORE!
The Solution
You have the same great product, the same great creative and the same database with 10,000 eager targets. They just need to be marketed to in the perfect way that does the three things that old admail campaign doesn’t do: Grabs their attention, informs them of the product and tells them how to get your product – NOW. What if we can offer this solution, and in addition offer a tracking method that will PROVE that we can generate response rates that are more than 10 TIMES more effective than that old admail campaign? Well we can. And you should be calling us to find out more right about… Now. Or you can keep reading.
The process is simple. We take the database you have, the creative we’ve done and we marry them (it’s a quick ceremony). But that database doesn’t have to be limited to names and addresses. It doesn’t have to be limited to text at all. Skylar works with everything you know about every target you have to FULLY customize each and every piece, including images.
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