 Quick Study
You’re a charity, trying to attract customers for your lottery. In your database with thousands of contacts, we will focus on two targets, Harry and Mary. Harry is an elderly Asian man who lives in a suburban area about an hour north of Toronto. Mary is a 32 year-old Caucasian woman who lives in the heart of the city. If you’re trying to attract them to the same end, should you really be sending them the same marketing piece? Do you talk to 30 year-olds the same way you talk to senior citizens? Then why advertise to them in the same way? Mary is likely going to be more interested in the vacations and cash prizes available than she will be in the suburban houses and cars that Harry finds alluring. Mary responds immediately when she gets her brochure, because it speaks to her: the front has a picture of a tropical beach, a cheque for one million dollars with HER NAME written on it, and a personal call to her to respond now! Harry responds immediately because the pictures of the luxury car, golf vacation and large house relate to him and his lifestyle.
Personalization is the key, and personalization provides the competitive advantage that you have been looking for! For the first time, Skylar can offer you that competitive advantage and proven results without sacrificing quality and without blowing your budget. Every business, every industry and every market needs to market themselves.
It’s time to ask yourself the question – what are you spending your marketing dollars on to generate the results you know you should be achieving? If you can’t answer that question quickly and confidently, we’re eager to talk to you today about the possibilities in store for YOUR business.
Check back soon for more information on this exciting technology!
If you have 8 minutes to learn exactly how this has worked for one company that has instituted Variable Data technology, click here.
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