If you’re not moving forward, you’re moving backward..

You’ve embraced digital technology. You have an HD TV, an MP3 Player and an LCD monitor. We have digital toasters, GPS phones and we can conference with someone in China with a webcam and VOIP.

These things make us more efficient. Provide better quality. Save us money.
But did you know that for every $1.00 you spend on print, you spend as much as $6.00 on Creation, Administration, Warehousing, Fulfillment, Document Management and a bunch of other things we rarely think of?

Doesn’t sound very efficient. Or cheap. Great quality, though.

Embrace change... before you have to.

Face it.

We’ve become conditioned to do more. Get prospect names. Send them more marketing material. “Print and push” our ideas out the door, and hope the message ends up in someone’s hands who will respond. This was the way it had always been, with limited success. Average response rates for mass printed direct mail is 2-3%.

We produce so much marketing collateral that it results in high production costs, unnecessary inventory costs and alot of waste because much of the collateral becomes outdated before it can be used.

But, think of a different way. 1:1 marketing communications that hit each of your prospects with a relevant, personalised message instead of an out-dated or watered-down communication. There is a new road to travel on - one that conservatively generates 8% response rates, and in some cases an unheard of 40%!

Hop On.