Skylar has worked with Alectra since its recent inception, having been named an AOR for all Corporate Communications in August 2017 and their exclusive AOR for their Conservation and Demand Management (CDM) division in May 2018.

Skylar has supported Alectra CDM with a highly creative and strategic platform strategy that will carry through as their main brand element in all advertising and marketing moving forward.

For both Alectra corporate and their CDM divisions, Skylar has developed various strategies, from targeted digital ad campaigns to video production to traditional print media. Before that, Skylar worked with PowerStream for more than 10 years in various capacities, providing support on everything from their award-winning Annual Reports to consumer initiatives and internal brand-building campaigns.

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