As is often the case, we needed to introduce messaging that would support our visual representation. Our previous taglines were descriptors, only serving to indicate what we do, not how we do it (‘Brand & Identity Management’ or ‘Creative Brand Management’). With almost 2 decades of history, we determined that it was no longer necessary to explain our offerings; it was time to tell the world how we operate. ‘THINK OUTSIDE THE FLOCK’ tells our story: the Skylar bird (singular) is not a part of ‘the flock’. We work uniquely, and we fly alone from our competition (and the industry in general). We do not do things certain ways because that’s the way they have always been done, we do them because they are the right ways for our clients to be successful. We are renowned authors of North America’s foremost strategy and riveting creative. We take pride in our work, we take ownership of the brands we work on, we do what it takes, and more. We fly alone, but we’d love to fly with you.
Introducing… the new Skylar.