As AOR for Mercedes-Benz Canada’s After-Sales division, Skylar was mandated with increasing sales on parts and service, as well as collection items, by educating Mercedes-Benz owners on the advantages of GenuineParts vs aftermarket parts and/or service.
Coast-to-coast considerations and regional consumer habits required a strategic and thoughtful approach to the various initiatives undertaken on a yearly basis; from regular service to winter-readiness, our responsibilities were very much NOT one-size-fits-all.
Goals defined tactics. Education was achieved through acclaimed and award-winning digital platforms, while calls to action relied on traditional DM and e-blast marketing, as well as digital and social campaign support.
By leaning on pop culture references (“Winter is Coming”) as well as advanced technologies (interactive vehicle parts explainer), the Mercedes-Benz Canada audience responded overwhelmingly positively, and our work won the acclaim of Daimler Global as best practice.