Treasure Hill

Case Study: Stonerose

MANDATE

Branding & Integrated Campaign

DELIVERABLES

Naming & Brand Identity
Organic & Paid Social
OOH
Campaign Strategy
Posters/Banners
Landing Pages

DATE

2025-2026

Key Insights

The campaign sparked early interest and kept audiences engaged throughout the active launch periods.

A social‑led, mobile‑first strategy created standout engagement, complemented by search capturing moments of intent.

Consistent media presence kept the brand top‑of‑mind as new releases came to market.

From naming to launch, Stonerose was created to reflect a lifestyle defined by connection, convenience, and pride of place—bringing the beauty of Niagara to life for a new generation of homeowners.

The Challenge

Launching a new community in a competitive Niagara market required more than location-based selling. Treasure Hill needed a name, identity, and campaign that felt elevated yet familiar—while authentically connecting with the South Asian community, a key buyer audience, across every touchpoint.

Our Approach

We began by anchoring the brand in place. The name Stonerose ties directly to the site’s location, while adding a refined, modern sensibility buyers could proudly identify with. From there, we developed a lifestyle-led narrative—Living the Dream Location—spotlighting Niagara’s natural beauty, wineries, and sense of calm, with cultural consideration embedded into the storytelling, visuals, and media strategy.

The Solution

A fully realized community brand brought to life through a cinematic hero video, expressive visual identity, and integrated launch assets. The campaign positioned Stonerose as more than a place to live—it became a symbol of arrival, balance, and long-term belonging, thoughtfully designed for its audience.