Red Skylar Bird

CLIENT STORY

Food BanksCanada
Client Story - Food Banks Canada

Helping to solve food scarcity through strategic agency support.

PROJECT PROFILE

The HungerCount Report

Credible content on a mission for positive change. The HungerCount is an annual report surveying food bank usage across Canada, used to support advocacy and policy recommendations. Since 2019 Skylar has enabled a wider reach through an enhanced digital approach.

OUR FOCUS

  • Concept & report design
  • Development of bilingual microsite
  • Video production
  • Social media content development
  • Media buy
  • Connections planning
  • Monitoring & optimization
Services Laptop
Services Social
Services Social
PROJECT PROFILE

IATE Campaign

Fast fundraising with fantastic results. Armed with a goal to help strategically raise funds to meet an immediate food crisis, we developed a campaign that showcased the impact of each donation, big or small.

OUR FOCUS

  • Media buy and targeting strategy
  • Social campaign deployment
  • Monitoring & optimization
IATE Heatmap

Impressions

Clicks

In donations

PROJECT PROFILE

There for You Campaign

Keeping our clientโ€™s purpose top of mind. We sought out to educate the public about the remarkable work that food banks across their communities continue to do and to reassure them that every donation directly helps those with food insecurity.

OUR FOCUS

  • Creative ad development
  • Video production
  • Media buy and targeting strategy
  • Monitoring & optimization
There For You Social
There For You Social
There For You Social

Impressions

PROJECT PROFILE

COVID-19 Snapshot Report

Bringing trends and opportunities to the surface. We took in-depth food bank research and disseminated it into an easy-to-digest report with actionable takeaways for researchers and government bodies.

OUR FOCUS

  • Concept, report design
  • Social media assets โ€” Creative
  • Social media assets โ€” Copy
Food Banks Canada - Covid-19 Snapshot Report
There For You Social
There For You Social
There For You Social
PROJECT PROFILE

COVID-19 Impact Report Microsite

Keeping the focus on food donations throughout disruption. During the pandemic, we created a microsite dedicated to raising awareness of donation programs and their immediate positive impacts of philanthropic partnerships.

OUR FOCUS

  • Icon development & image editing
  • Wireframe prototype
  • Development of custom functionality
  • Google Analytics implementation
TESTIMONIAL

A relationship built on resounding results

โ€œ

Skylar has been a valued agency for Food Banks Canada, helping us craft our tools and platforms to get our urgent message to Canadians. They understand and support our vision of a Canada where no one goes hungry.

- Dani Lalonde, Director of Communications, Food Banks Canada

Line Pattern

Driven by purpose.
These are the stories we tell.

See more work
Our Work
Our Work