Helping to solve food scarcity through strategic agency support.
Transforming Lives: Food Banks Canada | Skylar Media
The HungerCount Report
Credible content on a mission for positive change. The HungerCount is an annual report surveying food bank usage across Canada, used to support advocacy and policy recommendations. Since 2019 Skylar has enabled a wider reach through an enhanced digital approach.
OUR FOCUS
- Concept & report design
- Development of bilingual microsite
- Video production
- Social media content development
- Media buy
- Connections planning
- Monitoring & optimization
IATE Campaign
Fast fundraising with fantastic results. Armed with a goal to help strategically raise funds to meet an immediate food crisis, we developed acampaign that showcased the impact of each donation, big or small.
OUR FOCUS
- Media buy and targeting strategy
- Social campaign deployment
- Monitoring & optimization
Impressions
Clicks
In donations
There for You Campaign
Keeping our client’s purpose top of mind. We sought out to educate the public about the remarkable work that food banks across their communities continue to do and to reassure them that every donation directly helps those with food insecurity.
OUR FOCUS
- Creative ad development
- Video production
- Media buy and targeting strategy
- Monitoring & optimization
Impressions
A relationship built on resounding results
“
Skylar has been a valued agency for Food Banks Canada, helping us craft our tools and platforms to get our urgent message to Canadians. They understand and support our vision of a Canada where no one goes hungry.
- Dani Lalonde, Director of Communications, Food Banks Canada
These are the stories we tell.
