Mercedes-Benz Canada
Case Study: After-Sales Engagement
MANDATE
Multi-Channel Campaign
DELIVERABLES
- Naming & Brand Identity
- E-commerce
- Social Media
- Influencer
- Featured Promotions
DATE
2010-Current
AWARD WINNING
Key Insights
Significant increase in parts and service sales across Canada
Overwhelmingly positive customer engagement with interactive content
Recognized by Daimler Global as a benchmark for After-Sales marketing
A multi-channel boosted the After-Sales division by educating customers on GenuineParts and services—blending innovation, brand prestige, and measurable impact.
The Challenge
Mercedes-Benz needed to shift consumer perception and behavior—encouraging loyalty to GenuineParts over aftermarket alternatives. With a diverse customer base across Canada, the campaign had to be both regionally relevant and nationally cohesive.
Our Approach
We took a strategic, insight-driven approach that respected regional nuances while maintaining brand consistency. From seasonal messaging like “Winter is Coming” to interactive digital tools, we created experiences that were informative, engaging, and unmistakably Mercedes-Benz. Our creative leaned into pop culture and cutting-edge tech to make education feel exciting—not obligatory.
The Solution
Skylar Media launched a series of award-winning digital platforms, direct mail campaigns, and social media activations. These initiatives educated customers on the benefits of GenuineParts and services while driving measurable engagement. The campaign’s success earned recognition from Daimler Global as a best practice in After-Sales marketing.
Skylar Media brought our vision to life with precision and creativity- a successful digital campaign. Their team delivered a campaign that not only reflected the Mercedes-Benz brand but elevated it—digitally and visually. Their strategic thinking and attention to detail made them an invaluable partner in connecting with our audience in a meaningful way.
— Marketing Director, Mercedes-Benz Canada
Award Winning
2016 Summit Creative Award - Consumer- Direct Mail
2016 Communicator Gold- Website - Autotmotive
2016 Communicator Gold - Marketing - Direct Mail
2015 Horizon Gold- Interactive Media Production
Related Work
VIEW ALL
