Alectra Utilities Case Study
ABOUT CLIENT
We are partners in shaping the future of energy—driven by leadership, commitment to communication, and deeply rooted in the communities we serve.
INDUSTRY
Energy & Utilities
LOCATION
Ontario, Canada
Collaboration Since
2017-2025
We are partners in shaping the future of energy—driven by leadership , commitment to communication and deeply rooted in the communities we serve.
SERVICE PROVIDED
- Strategy
- Campaign Development
- Digital Advertising
- Web Design
- UI/UX
- Animation
- Content Creation
- Copywriting
- Reporting & Analytics
KEY PROJECTS
Paperless Billing Campaign:
A dynamic, multi-phase, multi-channel campaign designed to amplify brand messaging and engage hesitant communities through frequent, agile communication.
KEY INSIGHTS
E-billing sign-ups
Ad-driven clicks
Increase in monthly signups
Interactive Bill Launch:
Developed to enhance the customer experience by transforming Alectra's traditional utility bill into an intuitive, accessible, and interactive digital format—tailored for both desktop and mobile users.
KEY INSIGHTS
Customer Support Enablement
Provide a seamless experience for users to understand their bill.
Personalized Content
For residential, small business ad large use customers.
Flyover Animation:
A compelling 3D animated flyover video that visualizes Alectra's infrastructure investments and community impact across the City of Mississauga. The animation is designed to inform, inspire, and reinforce Alectra's leadership in energy reliability and innovation.
KEY INSIGHTS
Building for the future
Visualized infrastructure investments
Grid Enhancements
Investing almost $1M daily to modernize and expand energy infrastructure.
The team at Skylar understands our vision for the future and are a trusted partner. Skylar's team is professional and are experts in all facets of our communications efforts, from strategic web development to informed digital advertising and social comms, we can count on them as we would a marketing department down the hall. They work closely with us to help solve challenges for our customers in real time and they truly are a one stop shop for all marketing solutions.
- Blair Peberdy, Vice-President Government & Corporate Relations
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