Ornge

The Challenge

Ornge needed to modernize its brand while addressing multiple goals: recruit skilled professionals, advocate for health equity, and strengthen public trust. The challenge was to unify these objectives under a single, compelling narrative.

Our Approach

We developed a brand platform rooted in purpose and clarity. Through deep listening and strategic storytelling, we created Lives Uplifted—a message that captured Ornge’s mission and inspired both internal teams and the public. The campaign was built around three pillars: Advocate, Educate, Employ, and activated across digital, print, and internal channels.

The Solution

Skylar Media delivered a full rebrand and communications overhaul, including a refreshed visual identity, recruitment assets, and a multi-channel rollout strategy. The campaign positioned Ornge as a leader in air medical care and a champion for health equity.