Tru Tech Doors, one of the leading door manufacturers in North America, needed an online presence that accurately represented their influence in the industry. Skylar worked with Tru Tech to not only enhance their brand’s verbal identity, but to create an interactive and engaging website that strategically sets them apart from their competitors.
Working together with Tru Tech, Skylar developed a comprehensive website that includes an interactive “Design Your Door” tool that allows a user to select and design customized solutions. The entire process was a custom-built design that integrated a massive catalogue of products into a template which allows a user to sort through content using filters in a user-friendly manner, rather than via traditional search function. With the launch of their new brand identity, website, and interactive tool, Tru Tech has seen a significant increase in leads, many which have converted into new opportunities and sales.